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2024年广告碗回顾

2024年4月9日上午9:00

2024广告碗
事件反射

By: 诺亚Polipnick

今年, about 123 million people watched the Super Bowl on Saturday, February 11th making it the most watched event in the United States since the moon l和ing. This monumental event brings millions of people together every year for more than just football; it is one of the most spectacular shows of marketing across the globe. 

超级碗之后的一周 MN sbf111胜博发 hosted the annual Ad Bowl where creative professionals from the Twin Cities gathered to share about the big game's best 和 most unique ads.  MN sbf111胜博发和 考勒沃 had the pleasure of hosting over 100 attendees at the event. 

今年, 该活动邀请了五位令人惊叹的小组成员, 每个代表一个独特的子类的营销人员, 以及我们出色的主持人梅根·菲格罗亚.

Figueroa opened the evening with a round-robin discussion of each panelist's favorite ad of the game.  She spoke to the power of collaboration with each panelist bringing their own expertise to the table.  “你不可能总能把这么多优秀的人聚在一起.她接着说, “It is great to have so many different people sharing their ideas in a space like this.”

古斯比说他最喜欢的广告是 瑞茜的 和 鸽子.  他将Reese 's描述为“混乱但可识别”.”  The ad showed a wild array of people reacting positively to the news of a new Reese's product. The ad was the perfect mixture of fun 和 informative making it a hit with broader audiences.  古德斯比也评论了多芬的广告.  “这不是在推销产品，而是在打造品牌.多芬的广告更多的是为了打造品牌, emphasizing the support for young girls in sports stating that 45% of girls quit sports by age 14.  This ad was designed to raise awareness while also building the company's overall br和 image.  This dual purpose resonated strongly with younger generations, 数据显示 consumers are strongly motivated to engage with a company that practices both good business 和 philanthropic activities.

McGuire提到了 谷歌Pixel广告.  这则广告为谷歌的旗舰手机提供了一个聚光灯, 谷歌像素, 以及它的辅助功能.  This ad shows an individual with vision impairment using one of the Pixel’s camera features which audibly tells how many people/objects are in the photo frame.  This ad provides an insight to the individual’s lifestyle 和 how the feature can improve quality of life.  很简单, 清洁, 而且讲得动听, 和 it positively portrays a group of individuals that don’t always get included or recognized in generic marketing efforts.

Fransen was able to provide insight into 考勒沃’s work with Frank's Red Hot.  Fransen 和 his team partnered with Jason Kelce, a former player for the Philadelphia Eagles.  Fransen spoke positively of the experience, “23 days prior, they came up with the idea.  杰森·凯尔斯几天后签了名.”  He continued to speak on the intense nature of the work; 23 days is an ambitious turnaround time, 特别是在超级碗期间的广告活动.  最后, Fransen 和 his team were able to successfully execute their vision, 他们非常高兴 结果.

A couple of the panelists also talked about their most valuable insights of the evening.  Nyberg mentioned the importance 和 relevance of diversity: “It’s always something to work on; we have so much more to improve on.”  Making a clear effort to create inclusive marketing is continuing to be more 和 more important, 消费者希望这能成为标准, 也不例外.  Young spoke about her specialty: social media, interactive media, 和 influencers.  “Social needs to be a part of everything - from concepts to design - it makes the product better!这也体现在许多公司的战略中.  DoorDash committed to a strong social push during the game, 和 many watchers were able to participate in a live sweepstakes to win a variety of prizes. 

Finally, a few of the common themes during the panel discussion were…

  1. 名人vs芹菜——许多广告都以名人为主角, but with so many different celebrities flashing across the screen, 重要的是要让它有意义.  名人如何增加信息的价值?  他们是否提供幽默，或者也许是一个聪明的文字游戏?  一些这样的例子是 州立农场的广告 阿诺德·施瓦辛格和 CereVe的广告 迈克尔·塞拉.  According to the panelists, these short videos left a memorable impression.
  2. 简单的消息传递是最好的!  当涉及到吸引观众的注意力时, marketers only have a few seconds to make a lasting impression.  让你的信息简短而甜蜜.  This can help ensure your message is clear 和 cost-efficient.
  3. 执行力是真实性的关键.  Many panelists stressed the idea that a good advertisement is something that has a clear plan from beginning to end.  A holistic approach 和 excellent execution are what truly set a marketing piece apart.  Beginning with a creative concept that reflects your br和’s message 和 having a well-done execution is something that cannot be overstated.  谷歌有一个粉丝最喜欢的 谷歌Pixel广告.  This ad utilized simple messaging 和 an authentic execution that made this arguably one of the best ads of the game.

In summary, the MN sbf111胜博发's Ad Bowl event was a great success. Panelists were able to share their unique perspectives 和 opinions on the multitude of ads shown during the game. 强调多样性的见解, 社交媒体整合, 和简单的重要性, 真实的消息. Common themes included the significance of meaningful celebrity endorsements 和 the effectiveness of clear execution.  And most importantly, local marketers were able to connect, learn, 和 grow together.  今年's Super Bowl was the picture-perfect opportunity to turn ideas into action, 把顾客变成粉丝.

To learn more about key strategies for successful advertising campaigns 和 to stay in the loop on new marketing trends, 参观 MN sbf111胜博发网站 并考虑成为sbf胜博发登录.